Memoria Wine Club - Brand System Project
“Memoria’s mission is to bring people together through a thoughtfully curated wine experience that celebrates connection, discovery, and joy in every sip. Through our monthly subscription, we deliver two hand-selected bottles for $30, inviting wine lovers to explore new flavors without the overwhelming sense of traditional wine shopping. Each selection is carefully chosen by our expert team and accompanied by detailed page of tasting notes. Beyond the box, our welcoming restaurant and retail space offer a place to gather, dine, and take home other fun finds. Memoria is more than a wine club, it is a vibrant community where every bottle becomes an opportunity to connect, celebrate, and create lasting memories with the ones your love.”
The idea for creating this subscription box was to make it more of an experience rather than a product. I wanted the brand’s vibe to be fun and welcoming for everyone, even if you don’t know much about wine.
My role for this project was to not only think like a designer, but to think like a CEO and business marketer. I had to come up with an idea for a business and design all of the different pieces that would go into it.
I brainstormed many ideas at the start, but a wine club seemed the most interesting, and I had clear images of what the brand could look like. I started with the name, typography, logo, then finally the colors. Once I had all of the main assets, building the brand from there was easy.
